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Friday, June 9 • 1:00pm - 2:00pm
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL

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Networks are a data structure commonly found in any social media service that allows populations to author collections of connections.  The Social Media Research Foundation's NodeXL project makes analysis of social media networks accessible to most users of the Excel spreadsheet application.  With NodeXL, network charts become as easy to create as pie charts.  Recent research created by applying the tool to a range of social media networks has already revealed the variations in network structures present in online social spaces.  A review of the tool and images of Twitter, flickr, YouTube, Facebook and email networks will be presented. 


Description: We now live in a sea of tweets, posts, blogs, and updates coming from a significant fraction of the people in the connected world.  Our personal and professional relationships are now made up as much of texts, emails, phone calls, photos, videos, documents, slides, and game play as by face-to-face interactions.  Social media can be a bewildering stream of comments, a daunting fire hose of content. With better tools and a few key concepts from the social sciences, the social media swarm of favorites, comments, tags, likes, ratings, updates and links can be brought into clearer focus to reveal key people, topics and sub-communities.  As more social interactions move through machine-readable data sets new insights and illustrations of human relationships and organizations become possible.  But new forms of data require new tools to collect, analyze, and communicate insights.  


Speakers
avatar for Marc Smith

Marc Smith

Director, Social Media Research Foundation
Marc Smith is a sociologist specializing in the social organization of online communities and computer mediated interaction. Smith leads the Connected Action consulting group and lives and works in Silicon Valley, California. Smith co-founded and directsthe Social Media Research... Read More →


Friday June 9, 2017 1:00pm - 2:00pm
Galvanize 44 Tehama St.